SEO Services: How It Works
Search engines do not pick pages at random, hoping to answer what you are looking for. Each search engine uses complex algorithms to determine among millions of indexed pages on the subject that answers the question you typed in the search box to display the most appropriate.
There are two categories of tactics one can employ to improve its visibility online: On-page SEO and Off-page SEO strategies. As the two tactics sound, On-page SEO strategies happen on the website while Off-page SEO strategies happen outside the website. The main objective of both on-page and off-page SEO strategies is to make your website trustworthy and friendly to search engines and users.
When search engine crawlers find your website friendly they increase its ranking for specific keyword searches. Here is a simple analogy: Website A is not responsive, while Website B is responsive, meaning users of website A will have a difficult time navigating the site, whereas website B users will have a better experience using tablets, smartphones, and laptops. It will be an easy decision for search engines to choose between the two websites. Of course, search engines work deeper than that, they use more than 200 factors to rank a website.
SERP is the page a user is delivered with after entering a search query, normally called organic results plus PPC ads. SEO influences organic results while PPC is paid for and that is how they make money. Search engines strike a balance between delivering credible information to users and making money. Keeping in mind that they want users to use their search engine often. The more credible the information the search engine delivers to the users, the more likely they have an opportunity to make money through advertisements. The Internet has made the world a global village, every information you might be looking for is at your fingertips. Whenever you need a product, information, or a service, our first stop shop is to go online.
SEO helps websites appear on the first page of the search engine results, but without proper optimization, it is safe to conclude that your brand will only appear on the first page, but still, it depends on your brand name. That means people looking for someone like you will never find you unless you spend some time optimizing your website, making a point to include the keywords that clearly define your brand and what your potential clients are likely to enter into their search engine.
How SEO Technically Works
It is now clear why search engines strive to deliver great results to their users, let me now tip you how it technically does. Search engines have spiders, the automated robots that collect information about your website and all the pages that make up your website. It allows the search engine to serve the searchers with the pages of your website using criteria such as page speeds, social signals, title tags, internal and external links, and more.
There are over 200 factors that search engines use in their algorithms therefore we can easily conclude that optimizing a website is not a walk in the park, especially if you are a technological novice. It is wise to seek help from a trusted SEO company who will make your website more attractive to search engines.